Q qualifying prospects 審查潛在顧客資格

quality dimensions 質(zhì)量維度

quality 質(zhì)量

quantity discount 數(shù)量折扣

question marks 問(wèn)題類(lèi)

questioning 詢問(wèn)法

quotas 定額

R R & D expenditure 研究開(kāi)發(fā)戰(zhàn)略

race and ethnic origin 種族和民族

rack jobbers 供應(yīng)超級(jí)市場(chǎng)的批發(fā)商

radio 無(wú)線電廣播

rank ordering 排序

rate of adoption 采購(gòu)率

rate-of-return/target return pricing 回報(bào)率/目標(biāo)回報(bào)定價(jià)法

rational appeals 理性訴求

rationale 基本原理

raw materials 原材料

reactive and proactive responses 反應(yīng)及前攝策略

reactive new-product development strategy

reactor strategy 反應(yīng)型戰(zhàn)略

real estate 房地產(chǎn)

rebates 回扣

recall tests 記憶測(cè)試

receiver 接收者

reciprocity 利益互惠

recognition of problem/need 發(fā)現(xiàn)問(wèn)題/需求

recognition tests 認(rèn)知測(cè)試

recreation 娛樂(lè)業(yè)

recruitment and selection 招聘與選拔

recycling of packaging 包裝回收（利用）

Reebok 銳步

reference group 參照群體

referent power 參照權(quán)

refocus 鞏固

refunds 退款

refusal to deal 拒絕經(jīng)營(yíng)

regression analysis 回歸分析法

regulation 管制

related/concentric diversification 相關(guān)/同心多元化

relational VMSs 相關(guān)式垂直營(yíng)銷(xiāo)系統(tǒng)

relative attractiveness of declining markets 衰退市場(chǎng)的相對(duì)吸引力

relative market potential 相對(duì)市場(chǎng)潛力

relative market share 相對(duì)市場(chǎng)份額

reliability 可靠性

repeat purchase behavior 重復(fù)購(gòu)買(mǎi)行為

repetition 重復(fù)

repositionings 重新定位產(chǎn)品

requirements planning 需求計(jì)劃

reseller 中間商

resident buyers 常駐采購(gòu)員

resource allocation/deployment 資源配置

response strategies 反應(yīng)策略

response to communication 傳播響應(yīng)

responsive strategy 反應(yīng)型新產(chǎn)品開(kāi)發(fā)戰(zhàn)略

responsiveness 響應(yīng)性

retail coverage strategy 零售范圍戰(zhàn)略

Retail Index 零售指數(shù)

retail outlets 零售店

retail sales 零售額

retailer co-operatives 零售商合作社

retailer 零售商

retailing trends 零售趨勢(shì)

Return on Equity (ROE) 權(quán)益回報(bào)率

Return on Investment (ROI) 投資回報(bào)率

Return on Net Assets (RONA) 凈資產(chǎn)回報(bào)率

reverse engineering 反向工程

reward systems 獎(jiǎng)勵(lì)系統(tǒng)

rivalry determinants 競(jìng)爭(zhēng)決定因素

rivalry 競(jìng)爭(zhēng)對(duì)手

Robert Miles 羅伯特·邁爾斯

Rockwell 洛克威爾

Rolex 勞力士

Rolls-Royce 勞斯萊斯

roster 名冊(cè)

Rover 羅佛公司

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