Dear Dardo,

　For Evian and Wins order, please confirm my price. That’s the best price I can offer you, even I should bargain with financial department to accept this order.

　For Wal-Mart order is really tough, in order to meet your target, I have to lower some costing.

　Cut Optical output / YUV output / VGA output. That means back panel output:

　Audio: 5.1CH / Coaxial

　Video: Composite / S-VIDEO

　No spare parts

　One user manual, 2.1 RCA cable, without battery

　40K, US$19.5/set

　It’s only for one lot order, not compared with others, and specially for you, never at such low price, please keep it secret. You’d win this order.

　Best regards,

　Aaron

　Notes

　價(jià)格談判的過(guò)程中，銷售價(jià)格幾乎接近公司的最低接受價(jià)格，根據(jù)和客戶之間的溝通，要估計(jì)客戶可以接受的價(jià)格，另外對(duì)比較合理的價(jià)格，也要有所堅(jiān)持。最后以合理的方式和方法，向客戶提供合適的價(jià)格和優(yōu)質(zhì)的服務(wù)。

　文中，堅(jiān)持不等于要長(zhǎng)篇大論，而是以簡(jiǎn)明，簡(jiǎn)潔的方式向客戶說(shuō)明自己給出的價(jià)格真的十分優(yōu)惠。并以對(duì)比的方法再次向客戶言明價(jià)格的優(yōu)惠。如此優(yōu)惠的價(jià)格是特別報(bào)給他的，希望彼此之間的合作可以有效達(dá)成。